Privacy Policy

Effective Date: August 2025

Last Updated: August 2025

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This Privacy Policy governs the processing of personal data by Alvren Partners Limited, trading as Presswire, a private company limited by shares, incorporated under the laws of Hong Kong on 8 September 2025, with company registration number 78758019, having its registered office at Unit 1603, 16th Floor, Wing On Centre, 111 Connaught Road Central, Hong Kong (“Presswire”, “we”, “our” or “us”) values your privacy and is committed to protecting your personal data.

This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our website www.presswire.io (the “Site”), engage with us via other channels, or use our consultancy and advisory services (collectively, the “Services”).

This Privacy Policy applies to all individuals whose personal data is processed by us, including visitors to our Site, clients, service providers, and business contacts. We aim to be transparent about our practices and comply with the standards of the EU General Data Protection Regulation (EU GDPR), UK GDPR, and other applicable data protection laws.

By using our Services, you acknowledge that you have read and understood this Privacy Policy.

I. Definitions

“Personal Data” means any information relating to an identified or identifiable natural person. This includes names, contact details, identification numbers, location data, online identifiers, and other information that can be directly or indirectly linked to an individual.

“Processing” means any operation performed on personal data, whether automated or not, such as collection, storage, use, disclosure, or deletion.

“Data Subject” means an individual whose personal data is processed.

“Data Controller” means the legal person that determines the purposes and means of the processing of personal data.

“Data Processor” means a third party that processes personal data on behalf of the Data Controller.

II. Categories of Personal Data We Collect

Depending on how you interact with us, we may collect the following types of personal data:

II.I. Identity & Contact Information

  • First and last name
  • Company name and title (if applicable)
  • Email address
  • Telephone number
  • Mailing address

II.II. Technical and Usage Data

  • Internet Protocol (IP) address
  • Browser type and version
  • Device type and operating system
  • Time zone and language preferences
  • Pages visited, session duration, navigation patterns
  • Referring URLs

II.III. Communication and Engagement Data

  • Content of emails and web forms
  • Client onboarding documents
  • Preferences and responses to marketing communications
  • Meeting notes and business records

II.IV. Marketing and Cookie Data

  • Preferences provided through cookie banners
  • Consent logs
  • Analytics cookies (e.g. Google Analytics)

III. How We Collect Personal Data

We collect your personal data through:

  • Direct interactions: filling out forms on our website, subscribing to newsletters, sending us emails, or engaging our Services.
  • Automated technologies: cookies, server logs, and similar technologies when you browse our Site.
  • Third-party sources: business partners, public sources, and referrals.

IV. Legal Basis for Processing Personal Data under the GDPR

If you are located in the European Economic Area (EEA) or the United Kingdom, the processing of your personal data by Presswire is governed by the General Data Protection Regulation (Regulation (EU) 2016/679, the “EU GDPR”) or, where applicable, the UK GDPR.

We process your personal data only where we have a valid legal basis to do so.

Depending on the context in which your data is collected and the nature of your relationship with us, we may rely on one or more of the following legal bases:

  • Performance of a contract: We process your personal data when it is necessary for the performance of a contract with you, such as to provide consultancy services, respond to inquiries, or manage ongoing client relationships.
  • Consent: In certain circumstances, we rely on your freely given, specific, informed, and unambiguous consent to process your personal data (e.g. newsletters or non-essential cookies). You may withdraw consent at any time without affecting prior lawful processing.
  • Legitimate interests: We may process your data where it is necessary for our legitimate interests, provided they are not overridden by your rights. These interests include maintaining service security, improving delivery, and communicating with clients.
  • Legal obligations: We may process your personal data to comply with laws such as anti-money laundering, financial reporting, or other regulatory duties.

We ensure your data is processed lawfully, fairly, and transparently, and will only use it for the purposes for which it was collected unless another compatible purpose arises.

V. Use of Personal Data

We use your personal data for the following purposes:

  • To provide, manage, and maintain our Services
  • To respond to inquiries or fulfil requests
  • To send service-related notices and operational updates
  • To carry out due diligence and compliance checks
  • To personalise and improve our Site and Services
  • To maintain internal records, contracts, and billing data
  • To manage client relationships and operations
  • To send marketing communications (if consented)
  • To comply with legal obligations or defend against claims

VI. Marketing Communications

If you have opted in to receive marketing communications, we may send you information about our services, updates, or events. You may withdraw your consent at any time by clicking “unsubscribe” in our emails or contacting us directly.

We do not sell or rent your personal data for commercial purposes.

VII. Cookies & Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience, analyse usage, and support the functionality and security of our Services.

Essential cookies enable core functions like secure access. Other cookies — preference, analytics, and security — help us improve user experience.

Where required, we seek your consent before placing non-essential cookies. You can manage preferences via your browser or our cookie banner.

We may also use third-party services (e.g. Google Analytics) that collect data such as IP address, browser type, and session duration. We anonymize or minimize such data where possible and require compliance with privacy standards.

VIII. Data Sharing and Disclosure

We treat your personal data with strict confidentiality but may share it with:

  • Internal personnel: Employees and consultants needing access for service delivery.
  • Service providers: Trusted third-party vendors for hosting, analytics, cloud storage, IT, legal, or marketing — bound by confidentiality.
  • Corporate partners: In connection with mergers, acquisitions, or joint ventures, with safeguards.
  • Legal authorities: Where required by law or to protect rights or safety.

We never sell or trade your personal data for profit.

IX. International Data Transfers

As a company based in Hong Kong, we may transfer personal data internationally, including to jurisdictions without equivalent data protection.

We use safeguards such as:

  • Adequacy decisions by the EU/UK
  • Standard Contractual Clauses (SCCs)
  • Data transfer agreements
  • Your explicit consent, where necessary

You may request copies of safeguards by contacting legal@presswire.io

X. Security of Personal Data

We implement technical and organisational measures to protect your data against destruction, loss, alteration, or unauthorised access.

Measures include:

  • TLS encryption
  • Firewalls and intrusion detection
  • Access controls
  • Encrypted storage
  • Regular audits and training

While no system is 100% secure, we continuously improve protections in line with industry standards.

XI. Data Retention

We retain personal data only as long as necessary or as required by law.

Examples:

  • Contact form data: up to 2 years
  • Client correspondence: up to 7 years
  • Analytics data: typically 14 months
  • Consent records: up to 5 years

When data is no longer needed, it is securely deleted or anonymized per internal policy.

XII. Your Rights Under GDPR

If you are in the EEA or UK, you have the following rights:

  • Access – Request your data and related details.
  • Rectification – Correct inaccuracies.
  • Erasure (“Right to be Forgotten”) – Request deletion.
  • Restriction – Limit processing.
  • Data Portability – Receive data in machine-readable format.
  • Objection – Object to legitimate interest or marketing processing.
  • Withdraw Consent – Withdraw any given consent.
  • Lodge Complaint – File with a supervisory authority.

We uphold these rights voluntarily. Requests: legal@presswire.io (response within 30 days; verification required).

XIII. Children’s Privacy

Our Services are not intended for individuals under 18. We do not knowingly collect data from minors.

If data is collected unintentionally, we delete it upon notice. Parents may contact us for removal.

XIV. Third-Party Sites and Services

Our Site may contain links to external sites or plug-ins. We do not control these sites or their privacy practices.

We encourage you to review third-party privacy policies.

This Privacy Policy applies only to Presswire’s data practices.

XV. Changes to This Privacy Policy

We may amend this Privacy Policy at any time to reflect updates in practices or law.

When changes occur:

  • The “Last Updated” date will be revised.
  • Material updates may be communicated via email or banner.

Please review this policy periodically to stay informed.

XVI. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal data, contact:

Email: legal@presswire.io