Elastos — Repositioning a Global Web3 Ecosystem for Growth

Client Overview

• Industry: Web3 Infrastructure & Decentralised Identity
• Headquarters: Singapore / Global Ecosystem
• Engagement Type: Strategic Marketing Consulting & Project Management

The Challenge

After years of development and ecosystem growth, Elastos faced a common Web3 challenge: strong technology, but a diluted brand narrative. Messaging across community channels, investor communications, and partnership outreach lacked cohesion — creating inconsistency in perception and difficulty in driving engagement.

The goal was clear: reposition Elastos as a credible, forward-looking ecosystem connecting Bitcoin, identity, and the decentralised internet, while aligning global stakeholders around a single, powerful story.

The Solution

PressWire was appointed to lead a full-scale communications transformation — bridging strategy, execution, and measurement.

Our role included:

• Strategic Repositioning: Developed a global marketing roadmap covering brand narrative, investor relations, community growth, and cross-ecosystem alignment.
  
• Message Architecture: Crafted a unified content framework focused on Bitcoin interoperability, decentralised identity, and real-world relevance — ensuring consistent tone across all platforms.
  
• Integrated Campaign Delivery: Managed internal and external teams to execute coordinated content, AMAs, podcasts, press coverage, and partnership activations with unified scheduling and accountability.
  
• Operational Oversight: Audited and optimised vendor relationships, ensuring external agencies and contributors maintained consistent brand discipline and timely delivery.
  

The Results

PressWire’s engagement transformed Elastos’s communications from fragmented activity into a data-driven, market-ready ecosystem brand.

• +40 % community growth within three months following repositioning.
  
• Over 200 tier-one media placements, KOL partnerships, and AMAs across global regions.
  
• 20 % increase in partnership enquiries post-campaign, driven by improved market clarity.
  
• Transitioned to a decentralised ambassador structure, reducing execution friction and improving localised engagement.
  
• Noticeable uplift in token visibility and renewed investor confidence within the first quarter.
  

Client Testimonial

"From planning to execution, PressWire delivers results with professionalism and creativity. The clarity of communication they brought to Elastos was unmatched."
— Rong Chen, CEO of Elastos

Key Takeaway

By combining strategic consulting with hands-on project delivery, PressWire helped Elastos transform from a legacy blockchain brand into a revitalised, investor-ready ecosystem — proving that narrative discipline is the foundation of growth in Web3.