Planck Network — From Capital Raise to Market Momentum

Client Overview

• Industry: Layer-1 Blockchain / AI Infrastructure
• Headquarters: Global (Europe & Asia)
•  Engagement Type: Full-Cycle Marketing Strategy & Execution

The Challenge

Planck’s core technology was robust, but its go-to-market plan lacked structure, consistency, and a defined investor narrative.
With a token generation event (TGE) on the horizon, the project needed a unified strategy that could attract institutional attention, sustain community growth, and maintain long-term visibility without relying solely on hype-driven marketing.

PressWire was tasked with building a repeatable, investor-ready framework — aligning brand, communications, and execution across every stage of growth.

The Solution

Working as an extension of Planck’s leadership and investor relations teams, PressWire designed and delivered a full-spectrum marketing and communications framework.

Our role included:

• Strategic Foundation: Created a firm yet adaptable marketing roadmap covering positioning, investor relations, community management, and content strategy from pre-seed to post-TGE.
  
• Message Development: Produced consistent messaging and brand materials to unify communications across Web2 and Web3 audiences, ensuring investor clarity and partner trust.
  
• Campaign Management: Oversaw campaign execution across multiple channels — including media relations, KOL partnerships, AMAs, and performance advertising — while maintaining strict narrative control.
  
• Stakeholder Alignment: Pre-qualified and negotiated with agencies and contributors to ensure quality control, efficient delivery, and adherence to Planck’s long-term brand strategy.
  

The Results

The collaboration transformed Planck’s marketing performance from fragmented execution to structured, measurable delivery.

• Enabled a high seven-figure pre-TGE raise, attracting investors across both Web2 and Web3 markets.
  
• Delivered 70 % higher investor engagement and 55 % community growth compared with comparable Layer-1 benchmarks.
  
• Reduced total marketing expenditure by 30 %, while lowering TGE sell-pressure by 60 % through disciplined communications sequencing.
  
• Established a robust data room and content library for investor reporting, improving transparency and accelerating future funding conversations.
  

Client Testimonial

"PressWire helped us transform our marketing strategy into measurable growth. Their hands-on approach makes all the difference."
— Diam Hamstra, CEO of Planck Network

Key Takeaway

Planck’s success demonstrates how structure and oversight outperform scale. By embedding with internal teams, PressWire created a marketing system that built trust, attracted capital, and sustained momentum long after the initial raise.