IQ Pass — Building Visibility Through Structured Content and SEO

Client overview

• Industry: Enterprise Technology / Digital Identity Security
• Headquarters: United Kingdom / Global Operations
• Engagement Type: Content Strategy, SEO, and Marketing Consulting

The Challenge

IQ Pass had developed strong product fundamentals and partnerships, yet its digital presence lagged behind competitors.
The company’s messaging lacked clarity across its website, marketing materials, and outreach campaigns — leading to low organic visibility and inconsistent engagement from potential enterprise clients.

The challenge was to create a scalable, data-driven communications and content strategy that could convert technical innovation into commercial credibility.

The Solution

PressWire partnered with IQ Pass to design and implement a unified marketing framework that combined strategy, execution, and analytics.‍

Our role included:

• Positioning & Messaging: Refined IQ Pass’s brand story and tone of voice to align with enterprise buyer expectations while differentiating from typical Web3 security products.
  
• Content Strategy: Developed a structured editorial calendar, integrating SEO principles and keyword mapping to enhance discoverability and authority across key topics.
  
• Campaign Delivery: Managed multi-channel content production — including web copy, blogs, and thought leadership — supported by consistent publishing cadence and measurable KPIs.
  
• Performance Oversight: Built a live reporting framework to track rankings, engagement, and lead quality, ensuring marketing decisions were data-driven and transparent.
  

The Results

Within the first campaign cycle, IQ Pass experienced a measurable improvement in digital performance and brand perception.

• 141.8 % increase in overall audience engagement within 12 months.
  
• 61.8 % boost in user retention and 46.1 % improvement in content performance across key markets.
  
• Strengthened credibility with enterprise decision-makers, supported by clear, informative, and search-optimised communications.
  
• Established a scalable content model, enabling internal teams to maintain growth with minimal ongoing oversight.
  

Client Testimonial

"PressWire turned complexity into clarity, helping us communicate innovation with confidence. Their structure and precision set a new standard for how we launch."
— IQ Pass Team

Key Takeaway

For IQ Pass, success wasn’t about volume — it was about visibility. By building a consistent content and SEO framework, PressWire helped transform a technically strong brand into a commercially credible one, setting the foundation for long-term growth.